Norwegian Cruise Line: Embark the Series
Bringing it Back Better
When COVID-19 hit, NCL immediately went to work figuring out how to safely bring back cruising – a nearly unimaginable undertaking as the entire world was shutting down and it had never been done before. It required scrutinizing every detail of the business to re-think how it’s done, and full commitment from the entire Norwegian team – from the CEO to the chefs, performers, and everyone in between.
VIVA saw a unique opportunity to capture the dramatic, real-life stories of NCL employees at every level rising to the challenge of bringing industry innovation to incredible new heights. We collaborated with Norwegian’s leadership and performed a deep dive into the intricate, elaborate logistics and workings of this global operation. Our close relationship with the client facilitated the detailed discussions and creative problem-solving to arrive at a solution.
Spotlighting the Truth
The result is the Embark Series, an immersive five-episode Norwegian Cruise Lines documentary produced by VIVA Creative. Each episode dives into how deeply every Norwegian team member cares about travelers and how hard they work to ensure their vacations are safe and provide memories to last forever. Emotionally compelling and deeply personal, their stories of sacrifice, teamwork and hope show a never-before-seen chapter of the NCL family in action.